Camila Reis, Strategy & Creative Lead. Ideas that move culture.

I'm Camila Reis, a strategist and creative lead driven by people, stories and music. I love being close to what happens on stage, on the dance floor and in the streets, but also understanding what stays afterwards: a memory, a conversation, an encounter or a story someone will want to tell.

That curiosity guides my work. I bring together cultural insight, business vision and creativity so that brand challenges become campaigns, content and experiences that make people want to take part.

My path runs through agencies, record labels, production companies, publishers and multinationals. Along the way, I've developed strategies and projects for TikTok, Spotify, Vivo, Faber-Castell, GM, Terra, Rexona, Oreo, Budweiser, Diageo, Club Social, Heinz, Sadia, Itaú, UOL and Hyundai, exploring different ways to bring these brands closer to their audiences.

I've also brought this approach to Rock in Rio, The Town, Lollapalooza and Arena Brasileira, as well as Teleton and Big Brother Brasil. I've worked with artists such as Amigos, Ludmilla, Jota.pê, Bruna Black and Maisak, and with Soweto on their 30th anniversary celebration, bringing brand stories into each artist's world and their fans' energy.